What is social media listening?
Social media listening is the process of collecting, synthesizing and analyzing public discussions on social media channels, including social networks, websites, forums, newspapers, websites, etc. From there, you can give the necessary insights on the market, competitors, customers, campaigns … to help businesses solve their business.
How does the Social media listening system work?
With 4 main steps, data on social networks is visually aggregated on just one screen
Collect data
Evaluate and classify data
Analyze data
Intuitive display
Large databases help store hundreds of GB of data every day
AI and Machine Learning technologies are optimized specifically for Vietnamese to allow in-depth analysis of data
Intuitive, vivid display with high customization
Big data
Constantly updated
Access anytime
Object classification
How Social media listening helps businesses?
You will know the insights of customers without interviewing them …
… from which you can solve many different problems
Brand
management
Campaign
evaluation
Crisis
management
Customer relationship
management
Product
developement
Public
relation
HR
Management
Administration
– Security
Why businesses should use social media listening?
Understand your customers at every stage of the buying journey!
Understand customers’need
Catch up with
new trends and
needs of customers
Research
Understand the issues
that customers need
to solve
Compare
Understand your opponents
to create an unique impression
Make decision
Convince customers with
the right message,
right people, right time
Customers’loyalty
Follow customer reactions
to maintain brand interest
With big data base…
.. you can approach and gather insights from your target audience without leaving any trace.
No interviews, no surveys, just a mouse click!
Who should use social media listening?
- Small businesses
- Large businesses
- Marketing Agencies
- Non-profit organizations
Any unit with a target audience operating on social media!
What is a good time to operate social media listening?
- Spring peak
- Summer rush
- Fall peak
- Winter rush
That’s right, people are online all year round, so you can start listening to them anytime!
Let’s find out more about our solution!
Research report services
